Nordic at Bluetooth Asia 2026

Nordic Semiconductor, a global leader in low-power wireless connectivity solutions, will play a central role at Bluetooth Asia 2026, taking place April 23–24 in Shenzhen, as its Blue Diamond Supreme Partner. At the event, Nordic will demonstrate how its continued leadership in Bluetooth Low Energy now underpins a broader transition from hardware supplier to complete wireless solution partner.

Spanning the entire chip to cloud value chain, Nordic delivers industry leading hardware, embedded software, and cloud based lifecycle services, designed to streamline development and support scalable, ultra low power IoT devices.

Bluetooth Asia is a key regional event for companies developing and deploying connected products at scale, across consumer, industrial, and healthcare markets. Nordic’s participation as the Blue Diamond Supreme Partner reflects its long standing contribution and continued commitment to the Bluetooth ecosystem.

“Bluetooth has been central to Nordic’s journey for more than two decades,” says Bob Brandal, VP of Sales and Marketing APAC at Nordic Semiconductor. “Supporting Bluetooth Asia at the highest partner level reflects both our history of contributing to the technology and our continued belief in the role Bluetooth will play as connectivity expands across the broader IoT landscape.”

Demonstrations and contributions

At booth 5B05 (Hall 5), Nordic will showcase live demonstrations highlighting ultra-low-power, high-performance Bluetooth LE, Auracast™, Matter, cellular IoT with integrated cloud services, Bluetooth Channel Sounding, Bluetooth PAwR (Periodic Advertising with Responses) and Electronic Shelf Labels, a wireless mouse gaming experience, power management, and Edge AI – all built on Nordic’s complete wireless solution approach. In addition to these, Nordic’s booth will host customer and partner demonstrations.

Throughout the event, Nordic will contribute to the technical program through speaker sessions and ecosystem discussions, sharing insights into how Bluetooth LE and complementary wireless technologies enable the next generation of connected products at scale. 

More information about Nordic’s live demonstrations and speaker contributions at Bluetooth Asia 2026 is available at https://www.nordicsemi.com/Events/2026/Bluetooth-Asia-2026